McEducation: Franchising College eCourses

McEducation has arrived. Education corporations are seeking to franchise Massive Open Online Courses (MOOCs) and deliver electronic courses to college students across the nation and around the world.

The franchising process involves having the professors who create MOOCs license their courses for use by other colleges and universities (presumably for a payment and/or royalties). Princeton Professor Jeremy Adelman, who teaches a history MOOC, “worries about a process that he suggests could be called course ‘franchising.'”

“Mitchell Duneier once was a MOOC star,” according to the Chronicle of Higher Education, but “worried that the massive open online courses might lead legislators to cut state-university budgets, the Princeton University sociology professor has pulled out of the movement—at least for now.”

“The change of heart happened, he says, after Coursera approached him about licensing his course so other colleges could use the content in a blended format, meaning a mix of online and face-to-face instruction,” according to the Chronicle of Higher Education.

Professors at state universities and community colleges have good reasons to be wary of the growing trend in educational franchising.

The Chronicle of Higher Education reports.

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This entry was posted in Digital Humanities, Education Policy, Humanities Education, Information Management. Bookmark the permalink.

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